The Williamsburg® Paint Color Collection fuses traditional and modern design, transporting paint colors from the past to enhance contemporary living.

To merge authentic, early American design history with Benjamin Moore paint colors, we collaborated with The Colonial Williamsburg Foundation. Our shared dedication to understanding the 18th and early 19th centuries’ rich color pigments led us to curate the 144-color Williamsburg® Paint Color Collection and bring timeless beauty to your home.

Classic Beauty

The Williamsburg® Paint Color Collection recreates the colors that defined the early years of our nation.

These distinctive colors still influence design today with their array of vibrant hues, rich shades and classic neutrals. Whether you live in a colonial-style home or use this timeless palette to complement modern architecture and furnishings, the Williamsburg® Paint Color Collection never goes out of style.

The infancy of a nation. The birth of a color legacy.

“WILLIAMSBURG IS A TIMELESS PALETTE THAT IS BOTH HISTORIC AND DISTINCTLY MODERN.”
FELICITY KEANE
CREATIVE DIRECTOR, BENJAMIN MOORE

Historically Accurate

Together with preservationists at the The Colonial Williamsburg Foundation, Benjamin Moore’s chemists and color experts examined 18th-century wallpaper, original paint samples and historical documents to accurately recreate colors found in early American design.

Bassett Hall Green CW-480, shown on the walls of this stairwell, with risers in Geddy Gray CW-720, reflect how the traditional paint colors of the Williamsburg® Paint Color Collection can combine distinct colors for a fresh and sophisticated look.

An Enduring Palette

All of the 144 colors in the Williamsburg® Paint Color Collection can be
found exclusively at Benjamin Moore retailers.

A Vivid Past

Research led to the development of deeply saturated paint colors not typically associated with colonial America. Why? New technologies uncovered evidence that historic pigments were more saturated than originally thought. From there, Benjamin Moore chemists—working with The Colonial Williamsburg Foundation—calculated precise formulas to match the original, authentic colors.

A stunning example of the depth of color unearthed by Colonial Williamsburg research is seen here in this powder room, painted in Carter Plum CW-355.